Context: Gen-Z’s search primarily through social media versus using traditional search engines for tutorials, style inspiration and restaurant recommendations; as Google increasing loses it’s dominance to TikTok & Instagram amongst 18-24 year olds (2024).
Idea: E-commerce brands and marketplaces could capitalise on this behavioural shift to increase their Gen-Z consumer base, increase retention and uplift LTV.
Execution: Propose a campaign for a luxury E-tail marketplace that aim’s to increase their relevance amongst Gen-Z’s.
Goal: Create a concept that shows the audience it's possible to search on the marketplace as if they were on a social media platform
Digital Ad Animation Execution - tools: Figma, Jitter & Capcut
OOH Concept: Copy inspired by a popular gen-Z phrase
Tools: Canva